Posts Tagged: Branding

Allison Development Group Receives MarCom Awards

MarCom AwardsIt’s pretty exciting around here – ADG was honored with Platinum, Gold, and Honorable Mention MarCom awards for our marketing and design work in 2014! The International MarCom Awards is a creative competition for the writing, concept, and design of print, visual, audio, and web material and programs. This year the MarCom awards received 6,000 entries from all 50 states in the United States, along with 34 countries. We were presented with awards for our work in special events, logo design, and video production in 2014.

ADG received top honors in the “Special Events” category for our work with Children and Family Resource Center’s “Speak Out for Kids 2014,” a community engagement campaign focused on involving local residents in bettering the lives of Henderson County youths. To refresh your memory throughout February and March of 2014, virtual and live conferences were held, designed to engage youth and the larger community in addressing gaps in services, understanding community priority areas, and providing opportunities for everyone to plug in and do more to help children in Henderson County. The campaign culminated in a live event on March 1, 2014 where ideas promoting these objectives were given cash awards towards implementation.

We were also honored with a Gold Award in the “Pro Bono” category for our recent re-design of the logo for Only Hope WNC, a non-profit dedicated to ending youth homelessness, and was given an Honorable Mention in the “Video / Nonprofit” category for their video production on the importance of farmers’ markets across the region, for their clients at MountainWise. 




The Pros & Cons of a Virtual Conference for Community Engagement

Last month, ADG blazed the trail with Henderson County’s first-ever Virtual Conference, which coincided with a live event for Speak Out 2014. We brought together non-profit groups and childcare professionals from around Henderson County to discuss issues facing children in our area and brainstorm ideas to help them. At the end, we were exhausted, mentally drained, and satisfied that we had brought something new and successful to deliver results to our client. Now that it’s further behind us and we have some time to reflect, Erica has some thoughts on the pros/cons of putting on a Virtual Conference (VC), and what you should consider before doing one of your own:

An example of an exhibitor "booth" at the Speak Out Virtual Conference

An example of an exhibitor “booth” at the Speak Out Virtual Conference

Pros:

  • The VC works well for a regional campaign, multi-state or even international network of people who want to gather around a topic and do so over a period of time, rather than gather together physically in a location.
  • A VC can be a great branding and messaging tool, as was the case with Speak Out 2014: delivering a broad message with multiple touch points and subjects, to a diverse audience.
  • The cost for attendees is minimal, other than their time, it’s simply logging on with internet access and enjoying an array of educational opportunities or options. It was also much cheaper to put on a Virtual Conference compared to putting on a live conference.

What’s Your Story, Morning Glory? Your Brand Needs to Know

That’s right, I’m talking about your brand. You know, the one that you want us to “do” for you. The one you need to “re-brand” or “refresh” in order to solidify your base or bring in new clients. We get it. We love it, in fact. There’s not much more we enjoy than bringing a brand in line with whom or what it represents.

Did you get that last part? The brand is more than a logo. Your brand is more than a catchy phrase. Your brand must tell your story, and tell it well. 


When Your Brand Misses the Mark, You Have a “Situation”

Dart Board

A big thanks to Adam Toporek for sending me a link to this story yesterday and for lack of a better term, egging me on to write about it! He’ll think twice before sending me more blog fodder!

What happens when your brand misses the mark or just isn’t as solid as you think it is? You know it when it happens; you aren’t reaching your target or conveying the message you want to convey.  It’s what you do next that can either make things worse, or set you on the right course for the long haul. 


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