It’s pretty exciting around here – ADG was honored with Platinum, Gold, and Honorable Mention MarCom awards for our marketing and design work in 2014! The International MarCom Awards is a creative competition for the writing, concept, and design of print, visual, audio, and web material and programs. This year the MarCom awards received 6,000 entries from all 50 states in the United States, along with 34 countries. We were presented with awards for our work in special events, logo design, and video production in 2014.
ADG received top honors in the “Special Events” category for our work with Children and Family Resource Center’s “Speak Out for Kids 2014,” a community engagement campaign focused on involving local residents in bettering the lives of Henderson County youths. To refresh your memory throughout February and March of 2014, virtual and live conferences were held, designed to engage youth and the larger community in addressing gaps in services, understanding community priority areas, and providing opportunities for everyone to plug in and do more to help children in Henderson County. The campaign culminated in a live event on March 1, 2014 where ideas promoting these objectives were given cash awards towards implementation.
We were also honored with a Gold Award in the “Pro Bono” category for our recent re-design of the logo for Only Hope WNC, a non-profit dedicated to ending youth homelessness, and was given an Honorable Mention in the “Video / Nonprofit” category for their video production on the importance of farmers’ markets across the region, for their clients at MountainWise.
That’s right, I’m talking about your brand. You know, the one that you want us to “do” for you. The one you need to “re-brand” or “refresh” in order to solidify your base or bring in new clients. We get it. We love it, in fact. There’s not much more we enjoy than bringing a brand in line with whom or what it represents.
A big thanks to Adam Toporek for sending me a link to this story yesterday and for lack of a better term, egging me on to write about it! He’ll think twice before sending me more blog fodder!
What happens when your brand misses the mark or just isn’t as solid as you think it is? You know it when it happens; you aren’t reaching your target or conveying the message you want to convey. It’s what you do next that can either make things worse, or set you on the right course for the long haul.