Posts in Category: Marketing

Stipe Design Joins Forces with Allison Development Group

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We’re thrilled to announce that Derek Stipe, of Stipe Design, has officially joined Allison Development Group as our Creative Director and key member of the leadership team. Working alongside Erica, these two will be charting a course for future growth, and delivering more awesome to more people.

Many of you already know Derek Stipe (as accurately represented in the photo). He’s an amazing graphic designer, musician, dad to two cool boys, and husband to a most amazing woman. 🙂

Derek has been serving up creative design to clients since 2009. We’ve been lucky enough to have him as our designer extraordinaire for almost two years, but not as an official ADG staffer.

Trust us, we secretly had plans to make him “one of us” one day. That day has come! To learn more about Derek, visit Our Team page, and stay tuned for more exciting updates to come!


The Pros & Cons of a Virtual Conference for Community Engagement

Last month, ADG blazed the trail with Henderson County’s first-ever Virtual Conference, which coincided with a live event for Speak Out 2014. We brought together non-profit groups and childcare professionals from around Henderson County to discuss issues facing children in our area and brainstorm ideas to help them. At the end, we were exhausted, mentally drained, and satisfied that we had brought something new and successful to deliver results to our client. Now that it’s further behind us and we have some time to reflect, Erica has some thoughts on the pros/cons of putting on a Virtual Conference (VC), and what you should consider before doing one of your own:

An example of an exhibitor "booth" at the Speak Out Virtual Conference

An example of an exhibitor “booth” at the Speak Out Virtual Conference

Pros:

  • The VC works well for a regional campaign, multi-state or even international network of people who want to gather around a topic and do so over a period of time, rather than gather together physically in a location.
  • A VC can be a great branding and messaging tool, as was the case with Speak Out 2014: delivering a broad message with multiple touch points and subjects, to a diverse audience.
  • The cost for attendees is minimal, other than their time, it’s simply logging on with internet access and enjoying an array of educational opportunities or options. It was also much cheaper to put on a Virtual Conference compared to putting on a live conference.

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