Posts in Category: ADG News

ADG Honored with Eight Awards from Hermes Creative

Has it really been almost a year since we posted to our blog? Yep, it has! And you know why? Allison Development Group has been exceptionally busy. Busier than busy and we’re happy to say that all of that hard work has paid off.

We have happy clients. And awards.

This should be an awards post and it sort of is, but it’s really about happy clients and in the process, doing great work that we also happen to love. That’s the real pay off. Oh, and we stay in business and grow with some really great people (visit Our Team page to see who’s with us!).

How does Allison Development Group measure success?

Last year was so busy that we didn’t even submit our work for any awards. Shame on us. However, we never really measure our success by the number of awards we receive. In fact, when work is cranking, that’s the last thing on our minds. What is always first and foremost and the thing that makes us have that happy, butterfly feeling in our stomach is knowing that the client is really happy with the work that we’ve done and at the same time, we’re ecstatic about the product we’ve created.

The secret in working with creatives

When you work with a creative group like ours, there are a few things to keep in mind. We don’t do this for the money. We do this because it’s really stinkin’ fun and it allows us to push boundaries, dream up new ideas, and if we’re lucky, turn those ideas into real things that mean something to our clients. That’s why we do what we do. Of course, getting paid helps and keeps us in business and we do just fine there. But for the creative in all of us – and yes, you do have it in you – there’s really nothing harder than going out on a limb, sharing it with someone important to you (could be your mom or your client), and they say, “I’m not getting it.” Shut. Down.

For the creative lifers (that’s us), we actually take that as a challenge and turn it around. Did we listen carefully to the client? Did we present our work in a convincing way, or in a way that conveyed the thought and time we took to create it? Did we take enough thought and time to create it? If we can’t answer with a resounding “yes!” to all of those questions, then we know we didn’t do our job and we didn’t provide value to our clients. We also push ourselves to nail it big time in the second round.

Thankfully, that doesn’t happen too often anymore. We take the time. We dig in and ask questions. We push each other. We also have amazing clients that give us creative license and the space we need to produce outstanding work.

The Awards

Ok, you’re right. We really are excited to have received recognition from Hermes Creative Awards. We are also thrilled to showcase our clients by highlighting their work. Take a moment to read who helped us win these awards and then if you know any of these businesses, let them know how proud you are of them. We sure are.

Platinum – 2 awards

o   Direct Mail Piece for Southeastern Sports Medicine & Orthopedics, a Department of Pardee Hospital

Allison Development Group Southeastern Sports Med and Ortho

o   Nonprofit Sponsorship Overview for Mainstay (now known as Safelight) Sponsorship Opportunities Booklet

Allison Development Group Mainstay Work

Gold – 3 awards

o   Annual Report developed for Children & Family Resource Center

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o   Logo for Tippi Mace Design

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o   Advertising Campaign for Pardee Urgent Care

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Honorable Mention – 3 awards

o   Motion Graphics for Dr. Pete Richards – Waterlase Pain-Free Dentistry (Cinema Slide)

o   Program Guide for NADO – the National Association of Development Organizations and their 2016 Annual Training Conference

o   Specialty Item developed for the launch of Monte’s Sub Shop & Taproom (Sandwich Board)

Interested in winning some great recognition with Allison Development Group? Give us a call at (828) 698-6918 or email us: info@allisondevgroup.com. We would love to help you!


ADG Celebrates 8 Years in Business

It’s hard to believe that Allison Development Group has been in business for eight years. It’s not that you don’t think your business will make it when you first start, you just don’t think about the actual number of years and what each one will feel like. Trust me, they’re each different and I can usually relate back to each one with a certain account, personal life occurrence (think baby #2 here), or periods of growth. Each one is a milestone and I’m happy to have eight under my belt now.

Photo courtesy of www.blueridgenow.com

Photo courtesy of www.blueridgenow.com

Tell us about what ADG was like when you first started.

It was as if someone fired a gun and said “go!” When you start off by yourself and you’re trying to take on as much work as possible to build your business, you’re going to be busy. It was fabulous, but a hard pace to keep up.

Why did you decide to start this business?

I have always been fiercely independent. I have worked for other people throughout my life. However, if you asked the people closest to me, I’m sure they would agree: I’m one of those people who enjoy being in charge and making things happen.

I also really enjoyed helping my clients bring their projects to life. At first, ADG was primarily focused on real estate development. In 2007, who wasn’t? I helped my clients evaluate their properties, create marketing concepts, and develop materials to sell those projects. It was an exciting time to be in that business – if you were in it, you were potentially helping shape the future of towns and communities by the developments that were to go in them.


Allison Development Group Receives MarCom Awards

MarCom AwardsIt’s pretty exciting around here – ADG was honored with Platinum, Gold, and Honorable Mention MarCom awards for our marketing and design work in 2014! The International MarCom Awards is a creative competition for the writing, concept, and design of print, visual, audio, and web material and programs. This year the MarCom awards received 6,000 entries from all 50 states in the United States, along with 34 countries. We were presented with awards for our work in special events, logo design, and video production in 2014.

ADG received top honors in the “Special Events” category for our work with Children and Family Resource Center’s “Speak Out for Kids 2014,” a community engagement campaign focused on involving local residents in bettering the lives of Henderson County youths. To refresh your memory throughout February and March of 2014, virtual and live conferences were held, designed to engage youth and the larger community in addressing gaps in services, understanding community priority areas, and providing opportunities for everyone to plug in and do more to help children in Henderson County. The campaign culminated in a live event on March 1, 2014 where ideas promoting these objectives were given cash awards towards implementation.

We were also honored with a Gold Award in the “Pro Bono” category for our recent re-design of the logo for Only Hope WNC, a non-profit dedicated to ending youth homelessness, and was given an Honorable Mention in the “Video / Nonprofit” category for their video production on the importance of farmers’ markets across the region, for their clients at MountainWise. 




Riteway Express: Lessons in Website Development

Riteway Express needed a website designed for an obvious reason: they didn’t have one. At all. You read that right; there are actually successful companies in the year 2014 that have no web presence whatsoever. Not only did they not have a website, but their office, which has been based in hard-copy paper for most of its existence, was beginning to struggle without any kind of digital capability. So they finally admitted what most people have known for years: to do business in the modern world, you’ve got to be online.

Riteway Express


Inside Allison Development Group: Meet the Interns

It’s shaping up to be a busy summer at Allison Development Group, and we are thrilled to have our two interns, Katie Holbert and Claire Wilcox, here to help us get through it. We asked them a few questions to learn about their hopes for the summer, and so you could learn a little more about these new faces at our office. What surprised us by their responses was how much you might actually learn about ADG…an inside scoop so to speak.

Claire Wilcox, ADG Intern katie cropped

What do you hope to learn this summer?

Clarie: I hope to learn more about each client’s story and the way ADG helps solve their problems and promote their products. I also hope to learn more about each team members’ role in the company and the techniques and skills they utilize to help produce the finished product.

Katie: I hope to apply everything I learned in the classroom at Converse College into real projects.  I want to further my business education and get a feel for what marketing is and what it entails.

What has surprised you so far about working at ADG?

Claire: I have been so surprised by the closeness of each team member; you would think they’re family. Everyone enjoys each other’s company and has a fun time working together. But above all, I have been surprised at the effect of it. With everyone working together in such a generous and thoughtful attitude, the intricate details of every project are strung together in an efficient and timely manner.

Katie: I really enjoy the work environment at Allison Development Group.  Everyone communicates with one another extremely well and are constantly working as a team.


Stipe Design Joins Forces with Allison Development Group

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We’re thrilled to announce that Derek Stipe, of Stipe Design, has officially joined Allison Development Group as our Creative Director and key member of the leadership team. Working alongside Erica, these two will be charting a course for future growth, and delivering more awesome to more people.

Many of you already know Derek Stipe (as accurately represented in the photo). He’s an amazing graphic designer, musician, dad to two cool boys, and husband to a most amazing woman. 🙂

Derek has been serving up creative design to clients since 2009. We’ve been lucky enough to have him as our designer extraordinaire for almost two years, but not as an official ADG staffer.

Trust us, we secretly had plans to make him “one of us” one day. That day has come! To learn more about Derek, visit Our Team page, and stay tuned for more exciting updates to come!


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