Remember email marketing? Just two years ago, email, and with it, email marketing, was thrown by the side of the road as we all raced along on the great highway of social media connections. Why use email? Just tweet or share an update with your fans, right?
Only if you wanted to reach part of your audience. Email marketing done well can reach a very targeted audience and encourage specific actions. Sure, your tweets or Facebook posts can as well, but it’s pretty iffy that everyone who follows you or ‘likes’ you will see it. With email marketing you can get very specific, and increase your odds of survival.
There’s a really bright light on the horizon, friends. It is a new day in email marketing, one that smart marketers and business owners need to take note of and plan accordingly.
In 2012, I predict email marketing makes a huge comeback. Specifically, we’ll see lots more integration with your social strategy, and more importantly, with your well thought out marketing plan.
I’m not talking about posting your Constant Contact newsletter to Twitter, either. Please, stop doing that. Or, just saying “Like us on Facebook” at the bottom of your e-newsletter. No, it’s about increasing engagement, connections to your business and yes, profits, by providing useful and compelling information, delivered at just the right time to just the right people.
Here are a few items to factor into your email marketing this year.
Don’t get caught up in industry standards. Get caught up in your customers and the rest will work out just fine.
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